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Privacy Policy


Privacy is a key element of any business service, at SMEB we want to ensure both our customers and the consumers are protected.

Please ensure you read this policy and are familiar with all aspects.

The policy outlines how SMEB collects, and processes data received from you on our websites

Please read the following carefully to understand our approach regarding your personal data and how we will treat it. Please also read our Terms and Conditions policy very carefully.

If you have any comments on this privacy policy, please email them to


Please find below the details regarding the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 as defined on the protection of natural persons with regards to the processing of personal data and on the free movement of such data, known as General Data Protection Regulation (GDPR) says we have to give you as a defined person the ‘data controller’:

  • Our site addresses are, or
  • Our company name is SMEB Limited, associated company to SMEB Limited
  • Our company is a UK Limited company registered in England
  • Our registered company number is 14578936.
  • Our registered address is The Old Stables, Hackwood Park, Basingstoke, Hampshire. RG25 2JZ
  • Full details about the company, its officers and PSC (People of significant control) can be found at

Our nominated representative can be contacted at

Please feel free to contact us with any questions or concerns.


We may collect and process the following data about you:

  • Information you put into forms or surveys on our app or website at any time
  • Information gathered by a representative of SMEB
  • Information gathered by telephone
  • A record of any correspondence between you and SMEB
  • Information about your computer (e.g. your IP address, browser, operating system, etc.) for system administration and to report aggregate information to our advertisers
  • Your full name, phone number, company name, company number and registered address (where applicable)
  • Your bank name, account name, account number and sort code (to facilitate authorised payments and refunds) via SMEB mobile apps and websites or other channels.
  • The name, phone number, and or e-mail of people you refer to SMEB is uploaded to our database for issuing referral credits. Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights.

We will only process your personal data if at least one of the following basis applies:

  • you have given consent to the processing of your personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
  • processing is necessary for compliance with a legal obligation to which we are subject;
  • processing is necessary to protect the vital interests of you or of another natural person;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.


We use cookies to simplify and improve your customer journey, we do not use cookies in any way other than to improve the SMEB processes.

The site uses cookies or similar technology to collect information about your access to the site. Cookies are pieces of information which can include a unique reference code that a website transfers to your device to store and sometimes track information about you.

All Cookies used by and on our website are used in accordance with current English and EU Cookie Law.

A few of the cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the site and will last for longer.

All cookies used on our site are set by us.

Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can prevent the setting of cookies by adjusting the settings on your browser. Please note however, that by blocking or deleting cookies you may not be able to take full advantage of our website.

Our cookies will be used for:

Essential session management:

  • creating a specific log-in session for a user of the site, ensuring:
    • the site remembers that a user is logged in and;
    • that their page requests are delivered in an effective, secure and consistent manner;
  • recognizing when a user of the site has visited the site before allowing us to identify the number of unique users we receive to the site and make sure we have enough capacity for the number of users that we get;
  • recognizing if a visitor to the site is registered with us in any way;
  • SMEB may also log information from your computer including the existence of cookies, your IP address and information about your browser program in order to allow us to diagnose problems, administer and track your usage of our site.


We use information about you to:

  • Smooth the customer journey.
  • Eliminate repetitive entries.
  • Provide information, products and services that you request, or which we think may interest you, once you have consented to this.
  • Allow you to use our interactive services if you want to.

If you are already our customer, we will contact you electronically only about things similar to what was previously sold to you.

If you are a new customer, you will only be contacted if you agree to it.

If you don’t want us to use your personal data for any of the other reasons set out in this section in 5, you can let us know at any time by contacting us at you acknowledge this will limit our ability to provide the best possible customer experience, products and services to you.

In some cases, the collection of personal data may be a statutory or contractual requirement, and we will be limited in the services we can provide you if you don’t provide your personal data in these cases.


SMEB may transfer your collected data to storage outside the United Kingdom and the European Economic Area (EEA).

It may be processed outside the EEA to fulfill your order and deal with payment.

By giving us your personal data, you agree to this arrangement. Sensitive data will be stored in an encrypted manner. We will do what we reasonably can to keep your data secure.

We only keep your personal data for as long as we need to in order to use it as described above in section 5, and/or for as long as we have your permission to keep it. In any event, we will conduct an annual review to ascertain whether we need to keep your personal data. Your personal data will be deleted if we no longer need it.


We are allowed to disclose your information in the following cases:

  • If we want to sell our business, or our company, we can disclose it to the potential buyer.
  • We can disclose it to other businesses in our group
  • We can disclose it if we have a legal obligation to do so, or in order to protect other people’s property, safety or rights.
  • We can exchange information with others to protect against fraud or credit risks.


You can ask us not to use your data for marketing. You can do this by ticking the relevant boxes on our forms, or by contacting us at any time at

Under the GDPR, you have the right to:

  • request access to, deletion of or correction of, your personal data held by us at no cost to you;
  • request that your personal data be transferred to another person (data portability);
  • be informed of what data processing is taking place;
  • restrict processing;
  • to object to processing of your personal data.
  • complain to a supervisory authority.
  • You also have rights with respect to automated decision-making and profiling as set out in section 11 below.

To enforce any of the foregoing rights or if you have any other questions about our app, website or this Privacy Policy, please contact us at


Please note that our terms and conditions and our policies will not apply to other websites that you get to via a link from our site. We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.


Our Privacy Policy may change from time to time. If we change our Privacy Policy, we will post the changes on this page. If we decide to, we may also email you. Please check the effective date of the Privacy Policy at the bottom of this page to see when it was updated.


11.1 In the event that we use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from us.

11.2 The right described in section 11.1 does not apply in the following circumstances:

  • the decision is necessary for the entry into, or performance of, a contract between the you and us;
  • the decision is authorized by law; or
  • you have given you explicit consent.

11.3 Where SMEB uses your personal data for profiling purposes, the following shall apply:
Clear information explaining the profiling will be provided, including its significance and the likely consequences;

  • Appropriate mathematical or statistical procedures will be used;
  • Technical and organizational measures necessary to minimize the risk of errors and to enable such errors to be easily corrected shall be implemented; and
  • All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.


12.1 The Parties will use their best efforts to negotiate in good faith and settle any dispute that may arise out of or relate to this Privacy Policy or any breach of it.

12.2 If any such dispute cannot be settled amicably through ordinary negotiations between the parties, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.

12.3 Within 14 days of the appointment of the mediator (either by mutual agreement of the parties in accordance with their mediation procedure), the parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.

12.4 All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of the parties in any further proceedings.

12.5 If the parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorized representatives of both parties, shall be final and binding on them.

12.6 If the parties fail to resolve the dispute(s) within 60 days (or such longer term as may be agreed between the parties) of the mediator being appointed, or if either party withdraws from the mediation procedure, then either party may exercise any right to seek a remedy through arbitration by an arbitrator to be appointed the mediator.

12.7 Any dispute shall not affect the parties’ ongoing obligations under this Privacy Policy.

Supported by

SMEB Limited Registered office: The Old Stables, Hackwood Park, Basingstoke, RG25 2JZ. Registered in England and Wales No. 13137582.

SMEB Limited is authorised and regulated by the Financial Conduct Authority as an Authorised Payment Institution under the Payment Services Regulations 2017 for the provision of payment services (Firm Reference Number 984694).

SMEB is registered with the Information Commissioner’s Office (ICO) as a data controller. Registration number: ZB630021.

SMEB Pay is powered by SMEB Limited and Yapily Connect Limited. Yapily Connect Limited is regulated by the UK Financial Conduct Authority under the Payment Services Regulations 2017 as an Authorised Payment Institution to provide account information services and payment initiation services (Licence #827001). All logos and trademarks are property of their respective owners. Please visit for terms and privacy policy.

SMEB Limited is also a Principle member with VISA and Mastercard.